Chamber Happenings

Speaker
Jason Heflin, CrowdSouth

Overview
This session will show you how to take your ad budget, trim it back and make it more productive. We will dive into statistics that show why social media is the most relevant and productive advertising option. We will also walk through how to create a social media ad campaign and what the most productive channels are by your target audience. We will also explain how to utilize the data provided by social media platforms so you can maximize performance.

Learning Outcomes:
· How to utilize social media advertising channels to create trackable advertising streams that will cost you less than traditional advertising while helping you reach people who want to see your ads:
o What social media platforms are right for my business?
o Where do I start to create an ad for my business?
o How much should I spend on social advertising?
o How do I track performance, and know if my campaign is successful?